Marketing Programs
This pillar empowers learners with the skills to build, communicate, and grow brands in both digital and traditional channels. From strategy and storytelling to performance marketing, it prepares professionals to lead in today's fast-evolving market landscape.
Digital Marketing Specialist
Become a digital innovator by mastering online tools, data-driven strategies, and future-ready marketing skills for impactful growth.
Foundations
- Intro to digital marketing & platforms
- Audience targeting & online behavior
- Basics of SEO, social, and web presence
Core
- SEO & SEM strategy
- Social media & content marketing
- Web analytics & performance tracking
Advanced
- Programmatic ads & retargeting
- CRO & A/B testing
- Full digital campaign strategy
Marketing Specialist (Online and Offline)
Master holistic marketing by combining traditional and digital strategies to build impactful, cross-channel brand campaigns.
Foundations
- Marketing & brand basics
- Market research & consumer insights
- Marketing mix (4Ps/7Ps)
Core
- Traditional ad campaigns (print, OOH)
- PR, events, and brand activations
- Basic digital skills (SEO, social, content)
Advanced
- Brand strategy & reputation
- Campaign measurement & attribution
- Sales alignment & lead gen
Media Buying
Optimize ad spend and master strategic media buying with the skills to place, negotiate, and maximize campaign impact.
Foundations
- Intro to media & ad ecosystem
- Audience targeting basics (demo/psycho)
- Key media metrics (reach, frequency)
Core
- Building media plans by goals & budget
- Audience segmentation & targeting
- Media buying & rate negotiation
Advanced
- Media performance analysis & optimization
- Cross-channel buying & budgeting
- Data-driven media investment